A film arrives as numbers: a year, a director, a running time, a format it was
watched on. Those are printed here next to the only part no machine supplies,
which is somebody sitting down and saying what the thing was like.
Written by people. All of it.
Every review on this page was written by a person who watched the film
and typed the sentences. No part of the prose is generated — not a
draft, not a summary, not a polish pass. What is automated here is the
plumbing: the page is assembled from a data file, the weekday on a listing is
derived from its date, the review count is counted. None of that writes a word
of criticism, and it never will.
The reviews are sponsored, and the sponsor is named under each one.
That is all sponsorship buys. Nobody sees a review before it is posted, and no
verdict on this page belongs to anyone but its writer.